SSL and SEO in 2017: Boost Your Business's Performance with Effective Strategies

Welcome to Wysi.co.uk, your go-to source for expert insights on SSL and SEO in 2017. In this comprehensive article, we will explore how these two powerful entities can enhance your online presence, improve search engine rankings, and ultimately boost your business's performance. Whether you are in the IT services & computer repair, internet service providers, or web design industry, this article will provide you with valuable knowledge and strategies to get ahead of the competition.

What is SSL and Why is it Important?

SSL, or Secure Sockets Layer, is a crucial security protocol that establishes an encrypted connection between a web server and a user's browser. It ensures that data transmitted between the server and the browser remains private and secure, protecting sensitive information such as login credentials, credit card details, and personal data. In 2017, SSL has become increasingly important due to the emphasis Google places on website security as a ranking factor.

The Impact of SSL on SEO

Google has made it clear that websites with SSL certificates will have an advantage in search engine rankings. By implementing SSL, you not only protect your users' data but also gain a competitive edge in the SEO race. Search engines prioritize user security, and by investing in SSL, you are sending a signal to Google and other search engines that your website can be trusted, ultimately boosting your visibility in the search results.

Implementing SSL: Best Practices

Now that we understand the importance of SSL in SEO, let's delve into some best practices for implementing SSL on your website:

1. Choose the Right Certificate Type

There are various types of SSL certificates available, such as Domain Validated (DV), Organization Validated (OV), and Extended Validation (EV) certificates. Depending on your business's needs and requirements, select the most appropriate certificate that offers the desired level of trust and security.

2. Ensure Proper Installation

Proper installation of the SSL certificate is crucial for its effective functioning. Make sure to follow the installation instructions provided by the certificate authority or consult with your web hosting provider to ensure a seamless installation process.

3. Update Internal Links and Resources

When migrating your website from HTTP to HTTPS, it is vital to update all internal links, images, scripts, and other resources to reflect the secure URLs. Broken or mixed content warnings can negatively impact user experience and SEO performance.

4. Submit Updated Sitemaps

To inform search engines about the switch to HTTPS, submit an updated sitemap to facilitate the crawling and indexing of your website's new secure URLs.

SEO Strategies for IT Services & Computer Repair Businesses

If you are in the IT services & computer repair industry, implementing effective SEO strategies can be a game-changer. Here are some tips to boost your online visibility:

1. Optimize your Website Structure

Ensure your website has a well-organized structure with clear navigation, making it easy for users and search engines to find relevant information. Use keyword-rich headings and subheadings to enhance SEO visibility.

2. Target Local Keywords

If you provide IT services in a specific area, target local keywords to attract potential customers in your vicinity. Incorporate location-based keywords in your content, meta tags, and URL structures.

3. Provide Valuable Content

Create informative and engaging content that addresses common computer issues, offers troubleshooting tips, and provides insightful guides. By becoming a trusted source of information, you can establish credibility and attract organic traffic to your website.

SEO Strategies for Internet Service Providers

For internet service providers, staying ahead in the SEO game is crucial to attract and retain customers. Consider these strategies:

1. Emphasize Internet Speed and Reliability

Highlight the speed and reliability of your internet services in your website content and meta descriptions. Customers are always seeking fast and stable internet connections, and promoting these features can give you a competitive edge.

2. Offer Bundled Services

Many customers prefer all-in-one solutions. Bundle your internet services with other offerings such as cable TV or home phone services. By doing so, you can attract customers looking for convenience and cost-effective packages.

3. Leverage Local SEO

Target local keywords and geo-specific landing pages to capture customers searching for internet service providers in their area. Develop location-specific content and ensure your Google My Business profile is up-to-date with accurate contact information.

SEO Strategies for Web Design Businesses

If you operate a web design business, your online visibility and SEO efforts are vital for attracting potential clients. Consider these strategies:

1. Showcase Your Portfolio

Create a visually appealing portfolio showcasing your best web designs. Demonstrate your expertise and highlight successful client projects. Encourage satisfied clients to leave positive reviews and testimonials to build credibility.

2. Optimize for Mobile

In the mobile-driven era, it's crucial to ensure your web designs are responsive and mobile-friendly. Google prioritizes mobile-friendly websites in search rankings, so optimize your designs for seamless mobile experience.

3. Stay Up-to-Date with Design Trends

To stay competitive in the web design industry, you need to be aware of the latest design trends and incorporate them into your work. Keep an eye on current design practices, user experience standards, and emerging technologies.

Conclusion

In this article, we have explored the powerful impact of SSL and SEO in 2017 for businesses in the IT services & computer repair, internet service providers, and web design industries. By implementing SSL, you enhance both your website's security and its chances of ranking higher in search engine results. Additionally, we have provided valuable SEO strategies tailored to each of these industries to help you maximize your online visibility and attract more customers.

Remember, SSL and SEO go hand in hand when it comes to boosting your business's performance and outshining your competitors in the digital world. Stay informed, adapt to changes, and invest in effective strategies. Wysi.co.uk is here to guide you every step of the way.